The Holidays are here and the sound of jingle bells is filling the air. If you are a retailer or look to holiday sales to boost your bottom line you know the holiday season has been in full swing for a couple of weeks already. Here are some tips to boost your sales for the rest of this year’s holiday season.
- See the spirit. It’s true. People buy more during the holidays, not just in malls or on official shopping trips. They may see something at a gas station or somewhere else and are more prone to buying it. Take advantage of that spirit and create a holiday display, marketing campaign, or offer special holiday items, deals and packages.
- Reward loyalty. For those customers who have been extra loyal or make large purchases, give them a little bit of the holiday season in return with a discount or incentive to keep them coming back.
- Play reindeer games. Often this time of year means extra stress, but try not to let the stress of the season swallow you up. Celebrate your employees or coworkers with a white elephant gift exchange, Secret Santa’s or a small potluck.
Focus on the customer. Your customers are why you are in business. Customer service is often ignored in the hustle and bustle of the season. Keep your customers as a top priority and you will not only see sales increase, but may also gain some long-term customers who are able to leave your business with a smile.