Nancy is a marketing executive with a 25-year history of successfully increasing sales and revenue by creating effective strategies in the for-profit and non-profit arenas. She has created and executed effective product, pricing, distribution, communication, and sales strategies; built and managed strong brands; and developed and led high-performance marketing teams in a variety of industries. She has a deep understanding of the complexities of consumer behavior, conducting market research, defining markets, developing product roadmaps, launching new products, and creating marketing collateral. She has managed marketing budgets that ranged from $1,500 to $15 million.
Her business background includes small local organizations and start-ups to large international companies, from ShadeScapes Americas and Chaco, Inc. (Paonia, CO) and various Mesa County businesses as a business coach with the Grand Junction Small Business Development Center (SBDC) and the Grand Junction Business Incubator to large international companies including BMW USA, Volvo Cars of North America, Fisker Automotive, American Express, Sprint PCS, Benetton, and The Atlanta Committee for the Olympic Games.
She holds a BA in English from Trinity University and a MBA from the Kellogg School of Management at Northwestern University. In addition, she serves as an adjunct professor in the business department at Colorado Mesa University (formerly Mesa State College) where she teaches marketing, business communications, business information technology, and management. She is presently working toward an International Coach Federation (IFC) executive and leadership coaching certification.
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Hello Nancy,
My sister Andrea Tuitele and I started a crochet business, Hook Yarn and Sister LLC, about 18 months ago. We have had fun coming up with fishing terms for our creations. We got off to a great start and sold (and continue to sell) children’s and babie’s hats to Karios on Main Street in Grand Junction. We have also sold women’s hats, headbands, wrist sleeves and other items to several people in Denver, Grand Junction and Boulder and to a womens clothing store in Denver called Cavellos. Carla Bruton, the owner of Karios, has been very encouraging and in Kario’s blog has featured photos of our hats and a clever description of our business that Andrea wrote. We have a bank account, a logo, cards, tags, are working on a Facebook account, have several professional photos of children and women modeling our hats, have made a little money, enough to buy more yarn :0), and are having fun! Because we both work and my sister has two school aged children we are a little shy of really big orders but do want to expand. Our idea is to make a sample of our top five children’s hats, put a look book together, have samples of the yarn we use, and take it all to Aspen, Carbondale, Glenwood and/or Vail ski shops with the goal of taking orders. We have a date to go to a couple stores in each town sometime late July or early August. We haven’t chosen which stores yet and need some advice on the best way to go about this. Should we call first and talk to a manager, get their email, send photos ahead of time, schedule a time through one of their assistants, take a pre-written contract to bind the order (to protect them and us), get a deposit? We’d prefer like to meet the owners of the stores in person, take only 15-30 minutes to give them our spiel, let them see and touch the hats and photos. Would you give us advice on the best way to present them or any other ideas you want to offer? Our hats are unique and we feel they would sell well in ski towns while profiting our business at the same time.
Thank you,
Glenna Sheley – co owner Hook Yarn and Sister
970-242-2794
Nancy is one of our business counselors, and she specializes in marketing. Give us a call at 970-243-5242 and set up a a FREE one on one (or two!) appointment with Nancy – I think you’ll be very glad you did. The Incubator has many great resources for small businesses and we’re here to help.