Nancy is a forward-thinking marketing executive with a proven track record of creating innovative strategies that deliver double-digit revenue increases to luxury/lifestyle companies. With a passion for developing excellence in people, products, and organizations, she is motivated by creating, building, and identifying feasible possibilities and maximizing opportunities for start-ups, second generation, and established organizations.
She has created and executed effective marketing strategies; built and managed strong brands; and developed and led high-performance marketing teams in a variety of industries. She has a deep understanding of marketing and brand strategy and management, defining new markets, developing product roadmaps, launching new products, and creating marketing collateral. She has managed marketing budgets from $1,500 to $15 million.
Nancy’s marketing experience and business background include for-profit and nonprofit organizations, start-ups and small companies to large international companies, including BMW North America, Volvo Cars of North America, Fisker Automotive, American Express, Sprint PCS, and Benetton.
She holds a BA in English from Trinity University and a MBA from the Kellogg School of Management at Northwestern University. She is a principal at The MURNA Project, a company dedicated to illuminating the vitality and energy of the human spirit in everyday business. In addition, she serves as an adjunct professor in the business department at Colorado Mesa University. She is also an International Coach Federation (ICF) certified executive and leadership coach and a certified NxLeveL® for Entrepreneurs instructor.